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Chickin’ is the very first fast food brand in Vietnam on the truck which has won over kids and teenager’s love as its fan due to the fast-to-serve, tidiness and ability to thread over any corners around Hanoi thanks to its convenience-for-transportation.
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/99fccac3-683a-4a4a-b018-bce5762f0dca_rw_1920.jpg?h=c4eaad8493938e3fadba64abac631923)
CONCEPT
Together with chicken-marinating recipes inspired by Korean street food, we are looking for the friendliest images from Korean Street Food’s outstanding & attention-grabbing banners.
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/b8e3b696-a4de-4b06-ba2f-59a337c0e962_rw_1920.jpg?h=16ec82653c23e8c806c5f5d1de86e770)
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/444cc2d7-a180-4e14-a061-ce4a9e2fadc7_rw_1920.jpg?h=64a6fe4b5540e8f80974b0289a5f10e1)
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/88d8ad71-739d-4e74-88c6-0dc19dc1e03b_rw_1920.jpg?h=e5758420ca247c0dac262b36be71ac56)
TYPEFACE
Typeface’s shape mainly gets influenced by those iconic curves originating from Korean.
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/3b84b691-b4c5-4258-a0ba-caf489d7c448_rw_1920.jpg?h=cdacd103d162c77d89e75938e5fe031d)
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/ee7412cf-ec15-477e-90fe-3784b490d769_rw_1920.jpg?h=ca1532b7a7d74cb9d3959fe41a3ea516)
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/24f97a5c-9db6-4281-b96d-61f501acdb4d_rw_1920.jpg?h=6d6738fd1841e8c6b579e5287aa1f738)
MASCOT
The sweet combination of “Chicken” character is the main products of Chickin’ while its body & shapes arouse the Hiphop spirit within in order to emphasize the dynamic trait as well as the common taste of the young generation in Vietnam.
![](https://cdn.myportfolio.com/c6d56e23-7070-4940-a1f7-3bd5c70d24c4/5dab8a4e-9cea-4aed-867d-55c5ef529170_rw_1920.jpg?h=265cbbe5acc3c7d8e4dfbd864817547d)
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