Midnight Market

Midnight Market is a hidden bar located in the basement, with a convenience store that looks ordinary on the first floor. Midnight Market hopes to bring new experiences to Vietnam, where it offers a fusion of drinks, food, and a disco-inspired atmosphere reminiscent of the 1970s. The concept of Midnight Market Cocktail Bar and Eatery was created and applied to the interior space that we imagined to be suitable. Therefore, in order to express our imagination more clearly, we tried to apply Mid Journey's creative intelligence to create spaces that are not yet clearly expressed in reality. We hope you will watch with an open mind in creative design.

With the logotype, we sought to bring two elements between the softness and flexibility of Disco and the edginess and power of Cyberpunk, creating a logo with two combined fonts.

The color scheme is also a combination of bright colors that have been toned down slightly to be both dynamic like Disco and retro-inspired to be more friendly to customers.

The main graphic system is the disco ball, which represents the idea that everyone is an individual with their own unique personality. Therefore, at Midnight Market, the brand's spirit of freedom of expression is applied to different patterns, like different human personalities, to create a system with a variety of uses and playfulness in design.