With the logotype, we sought to bring two elements between the softness and flexibility of Disco and the edginess and power of Cyberpunk, creating a logo with two combined fonts.​​​​​​​​​​​​​​

The color scheme is also a combination of bright colors that have been toned down slightly to be both dynamic like Disco and retro-inspired to be more friendly to customers.

The main graphic system is the disco ball, which represents the idea that everyone is an individual with their own unique personality. Therefore, at Midnight Market, the brand's spirit of freedom of expression is applied to different patterns, like different human personalities, to create a system with a variety of uses and playfulness in design.