About us
ChoChoi was established in 2020 by Tin Lai with a singular mission: to redefine how brands connect with people in a digital-first world.
As a team of storytellers, we blend strategic rigor with creative flair to craft identities and social experiences that drive growth. We believe that the future of branding lies in the truth of the story, our vision is to empower Vietnamese brands to stand bold, stay relevant, and lead with purpose.
We Believe
Building a brand is akin to constructing a human being – it demands a distinct appearance, personality, and internal framework. Therefore, establishing a clear strategic vision from the outset is like the backbone, providing the essential structure for the brand to function effectively.
A robust strategy fuels impactful branding that goes beyond mere aesthetics, enabling the brand to thrive and achieve sustainable growth.
01
Strategy
Find the right path.
Before we design, we must think correctly. We help you define who you are, who you serve, and why customers should choose you over your competitors.
Market Research
Brand Positioning
Brand Values
Naming
Launch Strategy
02
Storytelling
Speak with soul.
A brand needs to speak like a human. We help find your authentic voice and craft stories.
Brand Narrative
Taglines & Messages
Content Direction
03
Design
Stand out naturally.
This is our craft. We create visuals that are not just "pretty," but bold and unique—helping your product thrive on the shelf instantly.
Brand Identity
Visual Identity
Packaging Design
Custom Typography
Brand Touchpoints
