About us
ChoChoi is an independent branding studio, founded in Saigon in 2020 by Tin Lai.
We work with brands across Vietnam, Vietnamese founders building abroad, and international companies looking for a partner with a point of view.
We Believe
Trends fade. Roots remain.
A brand is a lot like a person. It needs to know who it is before it decides how to look. So we don't design for this season. We look for what's real: where a brand comes from, what it stands for, and the details only it can own. Then we build everything on that, so people still remember it long after the trend has moved on.
01
Strategy
Unearth the root
Before we design, we get clear on who you are, who you serve, and why they should choose you.
Market Research
Brand Positioning
Brand Values
Naming
Launch Strategy
02
Story
Give it a voice
We turn strategy into words people remember: a narrative, a voice, and the lines that carry it.
Brand Narrative
Taglines & Messages
Content Direction
03
Design
Build the memory
Identity, Type and Packaging, crafted detail by detail, so your brand is recognized at a glance, on a shelf, a street or a screen.
Brand Identity
Visual Identity
Packaging Design
Custom Typography
Brand Touchpoints
