About us
ChoChoi is an independent branding studio, founded in Saigon in 2020 by Tin Lai.
We work with brands across Vietnam, Vietnamese founders building abroad, and international companies looking for a partner with a point of view.
We Believe
Building a brand is akin to constructing a human being – it demands a distinct appearance, personality, and internal framework. Therefore, establishing a clear strategic vision from the outset is like the backbone, providing the essential structure for the brand to function effectively.
A robust strategy fuels impactful branding that goes beyond mere aesthetics, enabling the brand to thrive and achieve sustainable growth.
01
Strategy
Unearth the root
Before we design, we get clear on who you are, who you serve, and why they should choose you.
Market Research
Brand Positioning
Brand Values
Naming
Launch Strategy
02
Story
Give it a voice
We turn strategy into words people remember: a narrative, a voice, and the lines that carry it.
Brand Narrative
Taglines & Messages
Content Direction
03
Design
Build the memory
Identity, Type and Packaging, crafted detail by detail, so your brand is recognized at a glance, on a shelf, a street or a screen.
Brand Identity
Visual Identity
Packaging Design
Custom Typography
Brand Touchpoints
