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2026
2026
Vietnam
Vietnam
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2026
2026
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ChoChoi

ChoChoi

Creative

Creative

ChoChoi

Creative

About us

Founded in Saigon in 2020, ChoChoi is an independent branding studio. We've seen brands chase every new look and fade just as fast. So we start deeper, with strategy built on the story, the culture and the details that are truly yours.

Read more →
Read more →

Transform from roots.
Understanding
Creativity
Sustainability

Transform from roots.
Understanding
Creativity
Sustainability

View all work →
View all work →

Awards & Recognition

Awards & Recognition

Our Services

Brand Strategy

Brand Strategy

Brand Strategy
Brand Strategy

Brand Strategy

Brand Strategy

Brand Identity

Brand Identity

Brand Identity
Brand Identity

Brand Identity

Brand Identity

Type Design

Type Design

Type Design
Type Design

Type Design

Type Design

Packaging Design

Packaging Design

Packaging Design
Packaging Design

Packaging Design

Packaging Design

Illustration

Illustration

Illustration
Illustration

Illustration

Illustration

UI/UX Design

UI/UX Design

UI/UX Design
UI/UX Design

UI/UX Design

UI/UX Design

Social Media Strategy

Social Media Strategy

Social Media Strategy
Social Media Strategy

Social Media Strategy

Social Media Strategy

Publication
Publication

Self-Operated

Em*me House

A.dau Kitchen

Lai La Modern Cocktail Club

Ba Hoa Fun Dining

Partner

Interior: Red 5 Studio

Interior: oh.hi Studio

Interior: 28’ Creative

UX/UI: Đìzai Studio

Self-Operated

Em*me House

A.dau Kitchen

Lai La Modern Cocktail Club

Ba Hoa Fun Dining

Partner

Interior: Red 5 Studio

Interior: oh.hi Studio

Interior: 28’ Creative

UX/UI: Đìzai Studio

Featured

Brand New: Above Water

Brand New: S'mores Saigon Caffè

Brand New: Nuff Juice

Brand New: Nam Coffee

The Dieline: Nuff Juice

The Dieline: Nam Coffee

Brandcoat: Katinat reBranding

World Brand Design: Okkio reBranding

Mindsparklemag: Red 5 Studio

Bitis Exhibition

Brand New: The Running Bean

The Dieline: Munchies

The Dieline: Nep Since 1995

Packaging Of The World: Koke Coffee

World Brand Design: Bean Mooncake

Page-Online: Okkio Typeface

Archive

We partner with visionary founders to build adaptive, multi-industry identity systems and compelling narratives that inspire beyond boundaries.

Every brand has a root worth digging into

Let's work!

Every brand has a root worth digging into

Let's work!

Visit

435 Phan Xich Long Str,

Duc Nhuan Ward,

Ho Chi Minh City

Connect

Behance
Behance
Instagram
Instagram
Facebook
Facebook

Contact

hello@chochoicreative.com
hello@chochoicreative.com

© ChoChoi

Established 2020

Visit

435 Phan Xich Long Str,

Duc Nhuan Ward,

Ho Chi Minh City

Connect

Behance
Behance
Instagram
Instagram
Facebook
Facebook

Contact

hello@chochoicreative.com
hello@chochoicreative.com

© ChoChoi

Established 2020