Menu
Menu
Nuff Juice
Team
Creative Director: Tin Lai
Designer: Trang Tran, Mikeyokei, Chau Nguyen
UX/UI & Website Developer: Duong Vu, Chien Pham
Lino Cut: Le Bui Ngoc Hai
Producer: Anh Tram
Animation: Chau Nguyen, Toan Truong, Memo Creative
Photography: Khunbleu, Jeni Khanh Pham
Team
Design: Trang Tran
Creative Direction: Tin Lai
Photography: Trang Tran
Animation: Dinh Kien
Team
Design: Trang Tran
Creative Direction: Tin Lai
Photography: Trang Tran
Animation: Dinh Kien
Year
2025
Sector
Retail
Scope
Brand Identity
Packaging
Art Direction
Illustration
Scope
reBranding
Type Design
Scope
reBranding
Type Design
Nuff Juice was born simply because we were thoroughly fed up with the juice industry constantly trying to sell us flavored sugar water under the guise of 'wellness.' Let's be blunt: We promise to use 100% fresh fruit—and we mean actually fresh, not 'fresh' out of a dusty concentrate drum. We straight-up reject all sneaky additives (they're like those nosy neighbors who eavesdrop). Our pledge is: you get to drink the healthiest stuff, and Mother Earth won't have to frown at our environmental impact. Basically, this is juice that's seriously good in spite of itself.
Nuff Juice was born simply because we were thoroughly fed up with the juice industry constantly trying to sell us flavored sugar water under the guise of 'wellness.' Let's be blunt: We promise to use 100% fresh fruit—and we mean actually fresh, not 'fresh' out of a dusty concentrate drum. We straight-up reject all sneaky additives (they're like those nosy neighbors who eavesdrop). Our pledge is: you get to drink the healthiest stuff, and Mother Earth won't have to frown at our environmental impact. Basically, this is juice that's seriously good in spite of itself.
Nuff Juice was born simply because we were thoroughly fed up with the juice industry constantly trying to sell us flavored sugar water under the guise of 'wellness.' Let's be blunt: We promise to use 100% fresh fruit—and we mean actually fresh, not 'fresh' out of a dusty concentrate drum. We straight-up reject all sneaky additives (they're like those nosy neighbors who eavesdrop). Our pledge is: you get to drink the healthiest stuff, and Mother Earth won't have to frown at our environmental impact. Basically, this is juice that's seriously good in spite of itself.
This NUFF logo concept? Oh, it was 'inspired' by those ancient, handcrafted print methods like linocut or woodcarving. The letters are chunky and have a charmingly rough texture (we promise it wasn't just lazy design work). And yes, that’s exactly how we visually represent the whole 'enough' concept. That whole 'crafted' look, you ask? It perfectly aligns with NUFF's stubborn insistence on using locally sourced, eco-friendly ingredients and those 'old-fashioned' traditional methods.
This NUFF logo concept? Oh, it was 'inspired' by those ancient, handcrafted print methods like linocut or woodcarving. The letters are chunky and have a charmingly rough texture (we promise it wasn't just lazy design work). And yes, that’s exactly how we visually represent the whole 'enough' concept. That whole 'crafted' look, you ask? It perfectly aligns with NUFF's stubborn insistence on using locally sourced, eco-friendly ingredients and those 'old-fashioned' traditional methods.
This NUFF logo concept? Oh, it was 'inspired' by those ancient, handcrafted print methods like linocut or woodcarving. The letters are chunky and have a charmingly rough texture (we promise it wasn't just lazy design work). And yes, that’s exactly how we visually represent the whole 'enough' concept. That whole 'crafted' look, you ask? It perfectly aligns with NUFF's stubborn insistence on using locally sourced, eco-friendly ingredients and those 'old-fashioned' traditional methods.
As for NUFF's main font, we were obligated to choose one with varying weight and thickness—all that complex stuff. Sounds intense, but the real goal is just to make people relate it back to the natural, vibrant spirit of the fruit inside the bottle. Most importantly, it has to make an impression from the first glance, otherwise, who’s going to bother reading the brand name anyway!
As for NUFF's main font, we were obligated to choose one with varying weight and thickness—all that complex stuff. Sounds intense, but the real goal is just to make people relate it back to the natural, vibrant spirit of the fruit inside the bottle. Most importantly, it has to make an impression from the first glance, otherwise, who’s going to bother reading the brand name anyway!
As for NUFF's main font, we were obligated to choose one with varying weight and thickness—all that complex stuff. Sounds intense, but the real goal is just to make people relate it back to the natural, vibrant spirit of the fruit inside the bottle. Most importantly, it has to make an impression from the first glance, otherwise, who’s going to bother reading the brand name anyway!
To harmonize with the vibrant colors of all these natural fruits, we draw the illustration lines with a brush that looks as hand-crafted as possible (in a highly artificial way, of course). All these efforts is simply to send one loud signal to consumers: “Trust us, this product is truly extracted from real fruit, not some laboratory concoction!”
To harmonize with the vibrant colors of all these natural fruits, we draw the illustration lines with a brush that looks as hand-crafted as possible (in a highly artificial way, of course). All these efforts is simply to send one loud signal to consumers: “Trust us, this product is truly extracted from real fruit, not some laboratory concoction!”
To harmonize with the vibrant colors of all these natural fruits, we draw the illustration lines with a brush that looks as hand-crafted as possible (in a highly artificial way, of course). All these efforts is simply to send one loud signal to consumers: “Trust us, this product is truly extracted from real fruit, not some laboratory concoction!”
This whole 'showy' illustration system on website is animated to make the brand feel lively and approachable. Oh, and incidentally, we also snuck in some 'sensitive' messages that our competitors tend to avoid, things like: Fresh, Nature, or Never from concentrate, etc.
This whole 'showy' illustration system on website is animated to make the brand feel lively and approachable. Oh, and incidentally, we also snuck in some 'sensitive' messages that our competitors tend to avoid, things like: Fresh, Nature, or Never from concentrate, etc.
This whole 'showy' illustration system on website is animated to make the brand feel lively and approachable. Oh, and incidentally, we also snuck in some 'sensitive' messages that our competitors tend to avoid, things like: Fresh, Nature, or Never from concentrate, etc.
The first three product lines were 'concocted' to serve various occasions and different types of customers. Plus, they all happen to be tropical specialties with unique characteristics in flavor, texture, and those specialized health benefits that sound very professional. Most crucially, they are extremely suitable for quenching your thirst after playing sports... or, you know, just after an exhausting TV binge session.
The first three product lines were 'concocted' to serve various occasions and different types of customers. Plus, they all happen to be tropical specialties with unique characteristics in flavor, texture, and those specialized health benefits that sound very professional. Most crucially, they are extremely suitable for quenching your thirst after playing sports... or, you know, just after an exhausting TV binge session.
The first three product lines were 'concocted' to serve various occasions and different types of customers. Plus, they all happen to be tropical specialties with unique characteristics in flavor, texture, and those specialized health benefits that sound very professional. Most crucially, they are extremely suitable for quenching your thirst after playing sports... or, you know, just after an exhausting TV binge session.
Speaking of packaging, we 'overdid' it, turning it into a mobile fruit garden. The goal is that when these three products stand together on the shelf, they look conspicuous and totally contradict the boring, 'copy-paste' design of other juice brands. Consider this our way of demanding attention on the aisle!"
Speaking of packaging, we 'overdid' it, turning it into a mobile fruit garden. The goal is that when these three products stand together on the shelf, they look conspicuous and totally contradict the boring, 'copy-paste' design of other juice brands. Consider this our way of demanding attention on the aisle!"
Speaking of packaging, we 'overdid' it, turning it into a mobile fruit garden. The goal is that when these three products stand together on the shelf, they look conspicuous and totally contradict the boring, 'copy-paste' design of other juice brands. Consider this our way of demanding attention on the aisle!"
We are also obligated to produce accessories to 'bribe' the winning customers in our contests. From T-shirts and caps to tote bags and tumblers, this is the essential collection for your bragging rights. In short, if you love NUFF, you must commit to wearing, carrying, and drinking everything with the NUFF logo on it!"
We are also obligated to produce accessories to 'bribe' the winning customers in our contests. From T-shirts and caps to tote bags and tumblers, this is the essential collection for your bragging rights. In short, if you love NUFF, you must commit to wearing, carrying, and drinking everything with the NUFF logo on it!"
We are also obligated to produce accessories to 'bribe' the winning customers in our contests. From T-shirts and caps to tote bags and tumblers, this is the essential collection for your bragging rights. In short, if you love NUFF, you must commit to wearing, carrying, and drinking everything with the NUFF logo on it!"
Visit
435 Phan Xich Long,
Ward 4, Phu Nhuan Dist.,
Ho Chi Minh City
© ChoChoi
Established 2020
Visit
435 Phan Xich Long,
Ward 4, Phu Nhuan Dist.,
Ho Chi Minh City
© ChoChoi
Established 2020
Visit
435 Phan Xich Long,
Ward 4, Phu Nhuan Dist.,
Ho Chi Minh City
© ChoChoi
Established 2020