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Vật Liệu Caffe
Team
Design: Hieu Le, Khunbleu, Tram Anh
Creative Director: Tin Lai
Photography: Tin Lai
Design: Hieu Le, Khunbleu, Tram Anh
Creative Director: Tin Lai
Photography: Tin Lai
Year
2020
Sector
F&B
Scope
Brand Identity
Media
Strategy
Naming
Packaging
Printing & Publication
Scope
Brand Identity
Media
Strategy
Naming
Packaging
Printing & Publication
With the desire to bring a new drinking coffee experience to not only our friends in Sai Gon but also friends in all over the country, Vat Lieu was based on joy and friendliness. We use the image of the workers to deliver a message that even if the workers are sometimes straightforward, gruff but they are full of honesty and still serve drinks with cheerfulness and put others happiness first.
With the desire to bring a new drinking coffee experience to not only our friends in Sai Gon but also friends in all over the country, Vat Lieu was based on joy and friendliness. We use the image of the workers to deliver a message that even if the workers are sometimes straightforward, gruff but they are full of honesty and still serve drinks with cheerfulness and put others happiness first.
With the desire to bring a new drinking coffee experience to not only our friends in Sai Gon but also friends in all over the country, Vat Lieu was based on joy and friendliness. We use the image of the workers to deliver a message that even if the workers are sometimes straightforward, gruff but they are full of honesty and still serve drinks with cheerfulness and put others happiness first.
Our mascot - a bee wearing sun glasses is the idea of the Vietnamese's pun: "Ong Thợ" and "Ông Thợ", which is "worker bee" and "worker". In Vietnamese, its pronunciation is quietly the same and especialy in meaning, its also has common points: strong, hard-working and very thoughtful.
Our mascot - a bee wearing sun glasses is the idea of the Vietnamese's pun: "Ong Thợ" and "Ông Thợ", which is "worker bee" and "worker". In Vietnamese, its pronunciation is quietly the same and especialy in meaning, its also has common points: strong, hard-working and very thoughtful.
Our mascot - a bee wearing sun glasses is the idea of the Vietnamese's pun: "Ong Thợ" and "Ông Thợ", which is "worker bee" and "worker". In Vietnamese, its pronunciation is quietly the same and especialy in meaning, its also has common points: strong, hard-working and very thoughtful.
In our designs, the pattern materials are took from the insparation of plastic canvas, a common feature easily found in every construction work. Design materials of Vat Lieu Caffe are inspired from the pattern of plastic canvas, a common feature easily found in every construction work.
In our designs, the pattern materials are took from the insparation of plastic canvas, a common feature easily found in every construction work. Design materials of Vat Lieu Caffe are inspired from the pattern of plastic canvas, a common feature easily found in every construction work.
In our designs, the pattern materials are took from the insparation of plastic canvas, a common feature easily found in every construction work. Design materials of Vat Lieu Caffe are inspired from the pattern of plastic canvas, a common feature easily found in every construction work.
Visit
435 Phan Xich Long,
Ward 3, Phu Nhuan District,
Ho Chi Minh City
© ChoChoi
Based in Saigon
Late 2020
Visit
435 Phan Xich Long,
Ward 3, Phu Nhuan District,
Ho Chi Minh City
© ChoChoi
Based in Saigon
Late 2020
Visit
435 Phan Xich Long,
Ward 3, Phu Nhuan District,
Ho Chi Minh City
© ChoChoi
Based in Saigon
Late 2020