Snowee Gelato is an Italian-style gelato brand with over 20 years in Vietnam. The brand aims to refresh its identity to better align with its current target customers. As part of this effort, redesigning the font plays a role in creating a more cohesive brand image while also enhancing the user experience in a unique way.

The Joy Typeface is inspired by the happiness and joy that comes with every scoop of gelato – from the moment the spoon touches the gelato to when it brings delight to each person’s taste buds. It symbolizes the simple pleasure and happiness that gelato brings.