The Artemis Pastry typeface is a custom typeface that reflects the brand's identity and the art of French patisserie. Inspired by the artistic elements and processes involved in creating French pastries, the typeface features curved lines and decorative elements reminiscent of the French-influenced shapes found in Artemis Pastry's creations. These curves also evoke the rhythmic, busy movements of chefs as they process ingredients and craft their delectable treats.