The Snowee typeface is a custom-designed font that beautifully captures the essence of gelato and the brand's playful spirit. It features bold, chunky letterforms with soft, rounded edges that evoke the smooth texture of ice cream. The most distinctive element is the oval-shaped cutouts within each letter, inspired by the shape left behind when scooping gelato. This unique detail adds visual interest and ties directly to the product experience. The font has a friendly, approachable feel with its slightly irregular forms, making it perfect for Snowee's youthful rebrand targeting GenZ consumers. It's versatile enough for various applications, from large billboard text to product packaging, while maintaining its whimsical character and strong visual impact.