The Running Bean typeface is a custom-designed font that reinterprets an existing character set, serving as a key element in the coffee shop's rebranding. This typeface preserves a Humanist essence while introducing a fresh, friendly aesthetic. The designers softened the original rigidity and incorporated architectural elements from The Running Bean's physical space, infusing the font with brand-specific warmth. Striking a balance between modernization and familiarity, the typeface is versatile enough for consistent use across all brand touchpoints. It embodies The Running Bean's goal of presenting a welcoming image while maintaining a connection to existing customers. This reinterpretation creates a unique typographic voice that reflects the brand's evolution, resonates with both new and loyal patrons, and supports The Running Bean's mission to refresh their identity in the competitive coffee shop landscape.