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Midnight Market
Team
Design: Tin Lai
Creative Director: Tin Lai
3D Animation: Hoan Phan
Team
Design: Tin Lai
Creative Director: Tin Lai
3D Animation: Hoan Phan
Year
2023
Sector
Wine & Cocktail Bar
Scope
Brand Identity
Illustration
Animation
Scope
Brand Identity
Illustration
Animation
The concept of Midnight Market Cocktail Bar and Eatery was created and applied to the interior space that we imagined to be suitable. Therefore, in order to express our imagination more clearly, we tried to apply Mid Journey's creative intelligence to create spaces that are not yet clearly expressed in reality. We hope you will watch with an open mind in creative design.
The concept of Midnight Market Cocktail Bar and Eatery was created and applied to the interior space that we imagined to be suitable. Therefore, in order to express our imagination more clearly, we tried to apply Mid Journey's creative intelligence to create spaces that are not yet clearly expressed in reality. We hope you will watch with an open mind in creative design.
The concept of Midnight Market Cocktail Bar and Eatery was created and applied to the interior space that we imagined to be suitable. Therefore, in order to express our imagination more clearly, we tried to apply Mid Journey's creative intelligence to create spaces that are not yet clearly expressed in reality. We hope you will watch with an open mind in creative design.
With the logotype, we sought to bring two elements between the softness and flexibility of Disco and the edginess and power of Cyberpunk, creating a logo with two combined fonts.
With the logotype, we sought to bring two elements between the softness and flexibility of Disco and the edginess and power of Cyberpunk, creating a logo with two combined fonts.
With the logotype, we sought to bring two elements between the softness and flexibility of Disco and the edginess and power of Cyberpunk, creating a logo with two combined fonts.
The color scheme is also a combination of bright colors that have been toned down slightly to be both dynamic like Disco and retro-inspired to be more friendly to customers.
The color scheme is also a combination of bright colors that have been toned down slightly to be both dynamic like Disco and retro-inspired to be more friendly to customers.
The color scheme is also a combination of bright colors that have been toned down slightly to be both dynamic like Disco and retro-inspired to be more friendly to customers.
The main graphic system is the disco ball, which represents the idea that everyone is an individual with their own unique personality. Therefore, at Midnight Market, the brand's spirit of freedom of expression is applied to different patterns, like different human personalities, to create a system with a variety of uses and playfulness in design.
The main graphic system is the disco ball, which represents the idea that everyone is an individual with their own unique personality. Therefore, at Midnight Market, the brand's spirit of freedom of expression is applied to different patterns, like different human personalities, to create a system with a variety of uses and playfulness in design.
The main graphic system is the disco ball, which represents the idea that everyone is an individual with their own unique personality. Therefore, at Midnight Market, the brand's spirit of freedom of expression is applied to different patterns, like different human personalities, to create a system with a variety of uses and playfulness in design.
Visit
435 Phan Xich Long,
Ward 3, Phu Nhuan District,
Ho Chi Minh City
© ChoChoi
Based in Saigon
Late 2020
Visit
435 Phan Xich Long,
Ward 3, Phu Nhuan District,
Ho Chi Minh City
© ChoChoi
Based in Saigon
Late 2020
Visit
435 Phan Xich Long,
Ward 3, Phu Nhuan District,
Ho Chi Minh City
© ChoChoi
Based in Saigon
Late 2020